EZVIZ was created to put “easy vision” in every home with easy-to-use smart home devices that provide visual protection and tangible joy to every family. The goal is to develop new generations of smart home products that simplify and automate your home experience.
The brand's identity is being overshadowed by existing competitors with almost identical features and more substantial marketing activity. In addition, their target audiences are still not familiar with EZVIZ USP and brand value.
After conducting A/B testing for several months, the results revealed that the majority of EZVIZ's target audience consists of men. We observed that men generally prefer straightforward and detailed information, especially regarding technology devices, rather than convoluted content. This observation was supported by the finding that the best-performing content was related to product information, presented in a clear and concise manner.
It turns out that this approach has been very successful, and we've even managed to produce a few content outliers with exceptionally high performance (going viral) on Instagram and TikTok
Engagement rate
(771% higher than target on May-October 2023)
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