This campaign aims to scale up SeaBank’s brand awareness massively by amplifying “Simple and Beneficial” message between 2 segment of audiences which leads to download and application usage through branding video & campaign strategy.
SeaBank is perceived as the most beneficial bank with low admin & transfer fees and is connected to other digital apps.* The competitors have stronger positioning where SeaBank is lacking, and other wise.**
SeaBank wants to strengthen brand awareness in the digital bank category and its consideration as the most beneficial & resourceful digital bank for the audience.
* Source data: SeaBank Internal Survey
** Research conducted by vosFoyer
This campaign aims to scale up SeaBank’s brand awareness massively by amplifying “Simple and Beneficial” message between 2 segment of audiences which leads to download and application usage through branding video & campaign strategy.
chapter
© 2024 PT Vosfoyer Rumah Kreasi
