Life at Lazada

Year

September 2021 - Present

Client

Lazada Indonesia

360 Creative Campaign Service
Life at Lazada

About The Client

Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – they connect this vast and diverse region through their technology, logistics and payments capabilities. Today, they have the largest selection of brands and sellers, and by 2030, they aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group, and is backed by Alibaba’s best-in-class technology infrastructure.

Problem Statement

Lazada started to feel threatened by the presence of their competitors' employee branding which looks very sexy and appealing to Millennials. Also, there is little information about working in the e-commerce industry, especially at Lazada, because of the Lack of EGC (Employee Generated Content).

Their Story

Strategy

Raise awareness of the working environment in Lazada and increase Employee Generated Content to help spread job vacancies through @lifeatlazada Instagram and Lazada LinkedIn account. 

We build brand personality & content pillars to suit Lazada's persona as a multinational e-commerce company, making a very dynamic yet professional look that still appeals to Millennials as a suitable workplace. 

Results

500,000

Impression in 1 month with the hero program: Review CV

12,3K+

New followers only in 5 months (June 2022)

@lifeatlazada's achievements lead to renewing the contract and the birth of @lifeatlazada.id as the only sub-account among other SEA countries.

Lazada Indonesia (Glints Best Employers Award 2022 - Smart Teams) ACHIEVED 

Lazada Indonesia (HR Asia Awards 2022 - Best Company to Work for in Asia 2022) ACHIEVED

Social media post for Lazada x Lia Kurtz
Social media post for Lazada on receiving critique
Lazada Social media post for High Performing Employee
Social media post on career jump
Lazada DingTalk compare with Whatsapp
Free CV Review social media post
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Corporate Training

Pelatihan Konsultan Hukum Asuransi PT Pegadaian

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