About The Client

Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – they connect this vast and diverse region through their technology, logistics and payments capabilities. Today, they have the largest selection of brands and sellers, and by 2030, they aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group, and is backed by Alibaba’s best-in-class technology infrastructure.

Problem Statement

Lazada started to feel threatened by the presence of their competitors' employee branding which looks very sexy and appealing to Millennials. Also, there is little information about working in the e-commerce industry, especially at Lazada, because of the Lack of EGC (Employee Generated Content).

Strategy

We build brand personality & content pillars to suit Lazada's persona as a multinational e-commerce company, making a very dynamic yet professional look that still appeals to Millennials as a suitable workplace.