Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – they connect this vast and diverse region through their technology, logistics and payments capabilities. Today, they have the largest selection of brands and sellers, and by 2030, they aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group, and is backed by Alibaba’s best-in-class technology infrastructure.
Tight competition among the tech industry requires Lazada to stand out among their competitors in order to attract high quality talent especially MIllennial and Gen-Z.
We believe the best brand ambassadors are the employees; thus we develop a strategy to increase valuable EGC (Employee Generated Content); storytell their working experience and development as Lazadian.
This success led to @lifeatlazada.id, which provides local content for Lazada Indonesia, managed by vosFoyer. With a campaign #HidupkanMimpi that aims to show that Lazada ID is a supportive place that embraces the life of as they dream it.
Follower growth
Million impressions in a year
chapter
© 2024 PT Vosfoyer Rumah Kreasi
