Kami.Unilever

Year

2019 - 2020

Client

Unilever

360 Creative Campaign Service
Kami.Unilever

about the client

Unilever adalah perusahaan Fast Moving Consumer Goods (FMCG) dengan lebih dari 4.000 karyawan telah turut berkontribusi dalam perkembangan bisnisnya. Untuk tetap menjadi pilihan utama tempat bekerja bagi para fresh graduate, Unilever memilih untuk membangun employer branding.

Problem Statement

As per Universum survey, Unilever which has been sitting as #1 Employer of Choice in Indonesia started to feel the threat by the presence of other global companies (Google) & local startups (Tokopedia, Gojek, etc) which looks very sexy and appealing for Millennials.

KamiUnilever Social Media post by vosFoyer
KamiUnilever social media post for fresh graduate
Career strategy for fresh graduate cover
Social media about habits for KamiUnilever
KamiUnilever social media post about micromanagement
Social media post about office gossip
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Their Story

To amplify core values and employer benefits of Unilever which provides many opportunities for Fresh graduates to pursue bright and shine career through various of development program and maintain Universum #1 Employer of Choice in Indonesia.

The Result

32,000+

Organic followers without media spend

1,800,000+

Online impression gained

#1

Employer of Choice 2019

#1

Employer of Choice 2020

We develop a brand new Instagram account @kami.unilever, crafting brand strategy from zero, building brand personality & content pillar to suit Unilever persona as multinational company, making a very dynamic yet professional look which still appeals to Millennial as the best place to work at.

We collaborated with top management and top talents to share aspirational contents, and last but not least we created practical tips on how fresh graduates are able to qualify Unilever recruitment process.

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360 Creative Campaign Service

Life at BCA #MungkinLoCocok

We're creative agency behind @lifeatbca Instagram account that successfully level up BCA's Employer Branding

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