about the client
SRC is a network of grocery stalls that are involved in the partnership program with PT SRC Indonesia Sembilan (SRCIS), with the goal of improving the competitiveness of small scale groceries through ongoing guidance.
SRC is looking to invite locals, especially youngsters who are into content creation to visit and promote the grocery stalls that lives among the community. A once common culture, is continously fading in the bigger cities.
Increase awareness and visits by the younger population to grocery stalls that are backed by SRC. This is an effort to improve the livelihood of local community who owns and runs small business.
We held a series of activities, started with a talk by Instagram influencers. They reminisce their experience when visiting these grocery stalls in their local area, which they find themselves visiting less as time goes by.
Subsequently, we ran a photo and video competition to increase awareness and engagement on the campaign. This activation serves as a way for the participants to introduce the local stalls to their friends and followers. Along the way, offline activities such as workshops and content creation classes are held in major cities. They also serve as a platform to invite more participants to the competition.
As a closing, we organised an exhibition displaying the works of 4 main content creators along with the works of all the competition’s finalists.