Dari Kesederhanaan


October - December 2020


Sampoerna Retail Community

360 Creative Campaign Service
Dari Kesederhanaan

about the client

SRC is a network of grocery stalls that are involved in the partnership program with PT SRC Indonesia Sembilan (SRCIS), with the goal of improving the competitiveness of small scale groceries through ongoing guidance.

Problem Statement

SRC is looking to invite locals, especially youngsters who are into content creation to visit and promote the grocery stalls that lives among the community. A once common culture, is continously fading in the bigger cities.

Dari Kesederhanaan Gallery visitors
Dari Kesederhanaan Photographers
Visitor looking at Dari Kesederhanaan photos
Photographers with vosFoyer and other visitors
Dari Keserdehanaan from outside the venue
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Their Story

Increase awareness and visits by the younger population to grocery stalls that are backed by SRC. This is an effort to improve the livelihood of local community who owns and runs small business.

The Result


Photo entries


Video entries



We held a series of activities, started with a talk by Instagram influencers. They reminisce their experience when visiting these grocery stalls in their local area, which they find themselves visiting less as time goes by.

Subsequently, we ran a photo and video competition to increase awareness and engagement on the campaign. This activation serves as a way for the participants to introduce the local stalls to their friends and followers. Along the way, offline activities such as workshops and content creation classes are held in major cities. They also serve as a platform to invite more participants to the competition.

As a closing, we organised an exhibition displaying the works of 4 main content creators along with the works of all the competition’s finalists.

Photo from the exhibition
Workshop attendance by photographers
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