%Arabica

Year

December 2020 - October 2021

Client

Arabica

360 Creative Campaign Service
%Arabica

about the client

%Arabica is a Japanese coffeehouse based in Japan. With over 94 locations in 17 countries, it has become a place known for excellent coffee.

Problem Statement

%Arabica launched its first official store in Indonesia and continuing the global success, client needed to have a strong communication and activation strategy to build the hype and push consumer’s excitement in Indonesia.

%Arabica social media post for online delivery
%Arabica post for photo contest
Top down image of %Arabica beans
Social media post for launch announcement
%Arabica merchandise
%aArabica Coffee bottle on a plane
Influencers in front of %Arabica
Beauty shot in %Arabica
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Their Story

To raise brand awareness and engagement about %Arabica as a global lifestyle brand, creating a new lifestyle to respected target consumers which drives decent revenue performance.

The Result

312%

Increase in followers

Achieved

175%+

Over agreed KPI

More than

1 million

Online impressions during launch

481.6%

Higher engagement rate compared to similar businesses.

We utilize hybrid strategy from Online to Offline across multi-channel activity. Through various online content, collaboration with hundreds of social influencers and media which drove continuous attention all over possible channels, and in-store improvement services especially in the middle of the pandemic period.

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360 Creative Campaign Service

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