%Arabica

360 Creative Campaign Service

Year

December 2020 - October 2021

Client

Arabica

About The Client

%Arabica is a Japanese coffeehouse based in Japan. With over 94 locations in 17 countries, it has become a place known for excellent coffee.

Problem Statement

%Arabica launched its first official outlet in Indonesia to continue its global success. People are looking forward to it and want to be the first to experience %Arabica. Clients needed to have a strong communication and activation strategy to build the hype and push consumer’s excitement in Indonesia especially post-COVID19 pandemic.

Objective

Strategy

We utilize hybrid Online to Offline strategy across multi-channel activity. Collaboration with social influencers and media which drove massive attention to the public and long snakey queue during the opening days. With a tighter budget, hundreds of KOLs attended the event because they were the first people to try the %Arabica menu in Indonesia. We also incorporated service-excellence improvement for the in-store hospitality to maintain customer satisfaction.