%Arabica

About The Client

%Arabica is a Japanese coffeehouse based in Japan. With over 94 locations in 17 countries, it has become a place known for excellent coffee.

Problem Statement

%Arabica launched its first official store in Indonesia and continuing the global success, client needed to have a strong communication and activation strategy to build the hype and push consumer’s excitement in Indonesia.

Strategy

We utilize hybrid strategy from Online to Offline across multi-channel activity. Through various online content, collaboration with hundreds of social influencers and media which drove continuous attention all over possible channels, and in-store improvement services especially in the middle of the pandemic period.